Social Advertising - Interlinc Jumps At Facebook Social Advertising

Interlinc Communications became the first integrated media agency in Jamaica to launch an online advertising campaign on the popular social networking website, Facebook. After months of evaluation the company determined that the increasing prevalence of social networking and Web 2.0 was a phenomenon that could hardly be ignored and had to be integrated into our current advertising and marketing platform.

As more and more individuals tap into social networking websites such as Facebook, there are clear opportunities to reach those individuals through targeted messages, in what's being called social advertising. Rather than 'hard-sell' commercial advertising, social advertising is more of a 'melange' of commercial messages, content and useful targeted information delivered into the user's online experience.

Initially we will promote our popular Web-In-7 package in the Jamaican, Trinidadian and Canadian (Ontario) markets and will be expanded to include other markets and products/services after reviewing the performance of the current campaign, which will run through September 2008.

Social Advertising will also be included in the company's portfolio of services, and will be offered as another value-added to our own clients. Companies interested in undertaking targeted social advertising campaigns should contact our sales department for more information at +1 (876) 946-2998 or Toll-Free in the United States & Canada at 1-877-270-8707.