National Solid Waste Management Authority (NSWMA) Selects Interlinc Communications To Spearhead New Anti-Litter Campaign

Interlinc Communications was selected by Jamaica's National Solid Waste Management Authority (NSWMA) to design and develop a creative & impactful public education & media campaign in support of its Anti-Litter efforts and in particular the new Anti-Litter Ticketing Legislation which comes into effect on May 1, 2007.

The campaign which features a combination of mass and direct media includes brochures, large-format posters, billboards as well as radio, television and press advertisements, designed to encourage Jamaican's to pitch in and "Keep It Clean" will officially be launched on April 19th, 2007 at the Jamaica Conference Center.

A website is also being prepared to support the campaign, and will be launched (www.letskeepitclean.org.jm) on May 1st, 2007 the date the new legislation and enforcement comes into effect.

Interlinc Communications is an award-winning integrated media and communications agency, based out of Kingston, Jamaica, and has since 1994, developed a reputation for creative media and advertising campaigns across both traditional and new media for clients that include Chopard, Highway 2000, Bijoux Jewellers, MWM Global Holdings and Recording Industry Association of Jamaica.