Interlinc Communications Embracing Corporate Social Responsibility (CSR)

Interlinc Communications, one of Jamaica's leading integrated media agencies, has committed to incorporating Corporate Social Responsibility (CSR) as a fundamental strategy and part of its business practices beginning with the 2008 business year.

The commitment comes on the heels of an Organization of American States (OAS) training workshop held in Bridgetown Barbados in November 2007, at which the company's President and Chief Executive Office, Marcel Robinson was an invited participant.

Corporate Social Responsibility is a strategic approach to doing business that incorporates social, economic, cultural and developmental investments & processes, that achieve a win/win solutions for all stakeholders, including the shareholder of the business, the employees, the community, the country and regional partners. The workshops focused on implementing CSR among SME's in the CMSE.

Interlinc Communications, has embraced CSR as a positive and productive way of doing business. While we have implemented CSR Strategies in the past, without necessarily determining or labeling these activities as CSR, as evidenced by our involvement with community development project such as the Jamaica Crime Stop Programme, our very own Technology Support Initiative, support for ICT development projects in Jamaica, the CSR workshops in Barbados were crucial to understanding where we currently stand as a company and what we should do to take this initiatives further.

Coming out of the workshops, Interlinc's CEO, Marcel Robinson, has mandated that the company will be CSR compliant by the end of 2009 with formal CSR programmes beginning in 2008.

The company has also committed to working with regional and international partners, to help advocate CSR as a strategy for businesses working within the region. Interlinc Communications will begin to promote CSR Strategies to its clients in 2008 as another link in our value added chain.